How brides can brand in the marriage market

The brand in you
If you do not brand yourself, you are the last person in the queue for husbands. At that position, no man can see you. And so what is the brand in you? Or are you a commodity? Branding yourself is the better option. Why?

One: It improves your credibility, visibility and chances of getting a husband because you have packaged yourself as per the needs of the market.
Two: Branding makes you unique. It helps you to stand out from the crowd and to add value to a suitor. It brings out the unique selling points in you which can attract and keep suitors.
Three: Branding gives you an identity. It transforms the qualities and assets in you into a marketable product.
Four: Branding helps you to tell a good story about yourself.
Five: It makes you more marketable and helps you to adjust quickly to changes in the marketplace. It also helps you to command premium attention. There are so many reasons to brand you but these five are the key.

In the 2M, it appears that many single women are searching for few husbands. If that is so, what will give you the edge over other women is branding. You are wondering how to brand yourself? We shall discuss this in the next chapter. Before you get there, consider the 10 practical steps you can take to put your brand to action and get a husband quick. I call it The 10 Steps Action Programme.

1. Get his attention
2. Show him you care
3. Enter his life and minister to his needs
4. Offer solutions, do not be a problem.
5. Put your strength to action.
6. Make him experience your content
7. Put your talent and gifts to work for him.
8. Be part of him, do not dominate him.
9. Partner with him. Be his helpmate
10. Complement his life, job, career or business

When you take these steps as you search for a husband, you will fully understand why you have to brand yourself. If you are not branded, you cannot get the attention of suitors.
If you have not been able to get a husband, stop blaming spiritual forces, your relations, friends or the economy. Have you checked yourself? You could be the person spoiling your chances without knowing it. You may have done so by making yourself a commodity. That means you have no identity, no USP that can attract suitors.

The latest market news is that as challenges increase in working and living, men are looking for branded women to marry. Being branded assures them that such women are credible and have quality. But most brides the men see are commodities. And such women even want branded husbands.

Women can say openly what they want in Mr. Right. Men hardly do so. They keep it to themselves as they search for wives. That is their style. They know if they speak, women within their reach will begin to pretend just to get a husband. Not all men are branded though. But why should they be so when they are the buyers in this market? It is the product that should be branded not the buyer. Case established.
This is where successful and professional women loaded with cash and assets get it all wrong. They think their wealth, sophistication, celebrity status and connections can pull in husbands. These factors can no longer do this for reasons we will discuss later. Any woman who does not manage her success sensibly may remain single. There are many of such successful women around who are still wondering, “What did I do wrong?” Now, you know.

Contradictions
While money and material resources can be a plus for a man in this market, it can be a minus for a woman. When a rich man displays his wealth, women flock to him. If a woman does same, Nigerian men will run away. Why? Their ego is threatened.
The lesson you should learn here is that fame and wealth can reduce the marital value of a woman in the perception of suitors. But they can increase the value of a man. This is the market condition in Nigeria. That is why some female celebrities and successful professionals find it really difficult to get husbands. If you want a husband, you have to brand yourself to get serious suitors. In Nigeria, when a man shows commitment to marry a woman, he is said to be serious.

Stop griping that you cannot get a husband. You can. The first step is to understand how the market operates, transform you into a brand and get the attention of suitors. May be you are already branding. But you are doing it the wrong way by concentrating all your efforts on your hair and body, but there is no effort to build your character or develop the qualities inside you.